search engine marketing

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Mediaworks Team Expands even further!

Mediaworks are once again expanding with the recent appointment of Daniel Hoggan as a Junior SEO Analyst.

20 October 2008

Mediaworks Business Development Team doubles..

In addition to last month’s appointment of Phil Dedman as Business Development Manager, we have also welcomed an additional Business Development Manager to the team with the addition of Dan Thompson.

18 September 2008

One area of particular importance when discussing with clients the benefits of SEO, is how the number of inbound links can help establish good rankings and more specifically how inbound links that use relevant anchor text based around their main keywords can dramatically help with their position in the major search engine rankings.

Why Search Engine Marketing isn’t just about exposure.

Although a primary focus of search engine marketing (SEM) is to establish greater brand visibility, the advantages of such an investment do not stop there.

4Golf.com

Overview

4golf.com are a UK based tour operator specialising in golf holidays in Spain, Turkey and the Algarve.

Mediaworks targeted their core business solution, “golf holidays”, and increased 4golf.com’s targeted traffic, to their website.

Objectives

Mediaworks were tasked with increasing natural search traffic to 4golf.com’s website over a 12 month period. The ultimate aim was to increase natural search conversion.

Solution

Working closely with 4golf.com, Mediaworks analysed 4golf.com’s current online presence and suggested on-site changes to content, an in-depth keyword-targeted link building campaign and competitor analysis.

This was to be carried out in the first month of Mediaworks’ contract with recurring link-building and traffic driving campaign.

Results

SEO results from Mediaworks Online Marketing With 4golf.com previously not featuring in Google UK, Mediaworks achieved several 1^st page results as part of our SEO campaign in the first 2 months. These included the highly competitive search term “golf holiday” with over 3,420,000 competitors in Google UK.

As part of our ongoing SEO campaign we have achieved several rank 1 positions for competitive terms, these include “Golf Holidays” and “Golf Breaks”.

These continue to be our focus and we will aim to move these, up to the front page in the next month using our targeted link-building campaign.

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