search engine marketing

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Mediaworks Team Expands even further!

Mediaworks are once again expanding with the recent appointment of Daniel Hoggan as a Junior SEO Analyst.

20 October 2008

Mediaworks Business Development Team doubles..

In addition to last month’s appointment of Phil Dedman as Business Development Manager, we have also welcomed an additional Business Development Manager to the team with the addition of Dan Thompson.

18 September 2008

Recent Blogs

Thinking of a new website? Think SEO

"..when thinking about commissioning a new site for your business, it is important to understand the need for it to be created in a search engine friendly manner.

By utilising SEO techniques it is possible to gain the best start for your online activities, in terms of brand visibility and inbound traffic."

Social Media Optimisation

Working in the realm of Web 2.0, buzzwords are regularly cited but frequently the benefits arising from using this development in technology are not fully recognised or even understood.

Social Media Marketing is one such buzzword that has recently gained a lot of attention, but what is it and why use it as part of your online marketing campaign?

Fraser Hydraulic Power

Overview

Fraser Hydraulic Power are international specialists in cable laying and hydraulic power supplies, supplying national and international companies.

Mediaworks created an improved online presence in the form of a new website and implemented an organic search strategy increasing their number of top 10 rankings over a 12 month period and boosting their online enquiries.

Objectives

As a leading international supplier, it was important to improve Fraser Hydraulic Power online, providing visibility for its services and capabilities.

In doing so, the ultimate aim was to increase traffic to their website, improving brand exposure and generating an increase in online enquiries and leads.

Solution

Our research identified several, search terms as agreed with Fraser Hydraulic Power. These included several, industry specific terms that were heavily targeted by Fraser Hydraulic Power’s competitors on both a national and international level.

The campaign included site analysis, copy approval and the implementation of a focused link-building campaign.

An essential element in any natural search campaign is the ability to accurately measure and analyse activity.

By using our own internal monitoring system we were able to provide Fraser Hydraulic Power with the benchmarking of traffic,monitoring of traffic volumes, details of where visitors are coming from and their behaviour on the website.

Results

In the first 2 months Mediaworks achieved 7 number 1 rankings in Google UK for search terms agreed with Frasier Hydraulic Power.

The majority of these were targeted key phrases that related to “cable laying” and had not previously shown up at all in Google UK. Mediaworks also achieved a first page ranking for their core business term “cable laying”.

Fraser Hydraulic Power received several enquiries via their website in the first two months; one particular sales order from Norway .

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