search engine marketing

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Mediaworks Team Expands even further!

Mediaworks are once again expanding with the recent appointment of Daniel Hoggan as a Junior SEO Analyst.

20 October 2008

Mediaworks Business Development Team doubles..

In addition to last month’s appointment of Phil Dedman as Business Development Manager, we have also welcomed an additional Business Development Manager to the team with the addition of Dan Thompson.

18 September 2008

One area of particular importance when discussing with clients the benefits of SEO, is how the number of inbound links can help establish good rankings and more specifically how inbound links that use relevant anchor text based around their main keywords can dramatically help with their position in the major search engine rankings.

Why Search Engine Marketing isn’t just about exposure.

Although a primary focus of search engine marketing (SEM) is to establish greater brand visibility, the advantages of such an investment do not stop there.

In The Paper

Overview

In The Paper are online suppliers of personalised newspapers, which allow their customers to select their own headline and content, on a front-page look-a-like.

Heavily targeted towards the gifts industry, Mediaworks increased their brand awareness and visibility allowing them to improve their sales and exposure.

Objectives

Mediaworks were tasked with optimising their 500+ page website to increase visibility in the over-generalised area of birthday gifts and presents.

In doing so, the ultimate aim was to increase traffic to the site across a broad range of keyword and key phrase combinations thus increasing conversions and sales in a highly competitive market.

Solution

Mediaworks worked closely with In The Paper to create a keyword/key phrase list targeting several niche presents and calendar event’s. Once this was established, we undertook an optimisation audit of their website optimising many existing pages and creating several new ones; the aim being to attract more traffic to the site by targeting these new pages with an in-depth link-building campaign.

We maximised our efforts in preparation of the busy periods in the gift industry (December – February), ensuring the results were in place to create the best possible exposure for In The Paper.

Results

In the first 3 months of using our SEO campaign for In The Paper we achieved several first page results for them in Google UK, two of which were previously not present in the top 100; these being “Anniversary Present” and “Personalised Present”. This is an amazing achievement considering the competition within the market.

As a result of our keyword targeting of niche presents and calendar events, currently 275 keywords feature on the 1^st page of Google UK.

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