search engine marketing

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Mediaworks Team Expands even further!

Mediaworks are once again expanding with the recent appointment of Daniel Hoggan as a Junior SEO Analyst.

20 October 2008

Mediaworks Business Development Team doubles..

In addition to last month’s appointment of Phil Dedman as Business Development Manager, we have also welcomed an additional Business Development Manager to the team with the addition of Dan Thompson.

18 September 2008

One area of particular importance when discussing with clients the benefits of SEO, is how the number of inbound links can help establish good rankings and more specifically how inbound links that use relevant anchor text based around their main keywords can dramatically help with their position in the major search engine rankings.

Why Search Engine Marketing isn’t just about exposure.

Although a primary focus of search engine marketing (SEM) is to establish greater brand visibility, the advantages of such an investment do not stop there.

Omega Plastics

Overview

Omega Plastics are a North-East based rapid tooling and plastic injection moulding company. They specialise in cost-effective, high-speed delivery of plastic mould-making. Clients in the past have involved Lynx Deodorant (Unilever) and Life Saver Systems.

Objectives

As a leading supplier of rapid-tooling solutions it was important to improve Omega Plastics’ online visibility for its services and capabilities in the highly competitive industry. Improving brand awareness, online enquiries and increasing the visibility of their services were necessary to maintain their foothold as a leading supplier to the rapid tooling industry.

Solution

Mediaworks carried out direct international competitor analysis on behalf of Omega Plastics. This information allowed us to build a tailored solution including a revamp of their online presence, an SEO campaign containing a link-building campaign, press release creation and pre-approved copy.

Results

SEO Results provided by Mediaworks Online Marketing, Newcastle,UK Using our extensive experience in the engineering sector we were able to achieve fantastic results on behalf of Omega Plastics.

In the first month we increased conversions by 27%, the first 6 months we increased traffic by 110%.

We achieved several 1^st positions in Google UK, and also many more first page positions. This has been beneficial to Omega Plastics online success.

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