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Latest News

Mediaworks offer help to regional businesses

As part of the Journal’s Think North East England First campaign, Mediaworks are looking to help small and medium sized firms in the region develop their online business presence within the major search engines, through the use of internet marketing techniques.

23 February 2009

Mediaworks look to 2009

Despite the turbulent economic climate and the associated effects that have been experienced so early into the year, Mediaworks are expecting 2009 to be a prosperous year. Starting the year with a number of new clients and entering several new market areas including the healthcare and automotive sectors.

13 January 2009

Recent Blogs

The Power of Links

One area of particular importance when discussing with clients the benefits of SEO, is how the number of inbound links can help establish good rankings and more specifically how inbound links that use relevant anchor text based around their main keywords can dramatically help with their position in the major search engine rankings.

Why Search Engine Marketing isn’t just about exposure.

Although a primary focus of search engine marketing (SEM) is to establish greater brand visibility, the advantages of such an investment do not stop there.

Search Engine Optimisation

The Facts...

  • 9 out of 10 users find websites through Search Engines such as Yahoo, Google & MSN
  • Almost half of products sold online are found through Search Engines
  • There are millions of people actively searching for products and services on the Internet everyday
  • Search Engine Optimisation (SEO) is no longer considered a marketing luxury
  • Over £2 Billion is spent on SEO/PPC annually in the UK, which overtakes spending on national newspaper advertising 

Why your Company needs Search Engine Optimisation(SEO)

Search Engine Optimisation (SEO) is the process of ranking a website as high as possible in the organic (natural) search engine results, when a certain term or keyword is searched for.

Websites which appear on the first results page are considered to be "trusted" by users and receive the majority of the searchers (visitors).

The higher you rank, the more likely you are to attract the searchers attention.

The main benefit of SEO is that, once a website is ranking well for related keywords, there are no advertising costs to your company. This is because all of the clicks are essentially free and users are 'twice' as likely to click on a 'natural' result as to a 'paid' listing. 

 

What We Provide...

  • Bespoke Online Marketing Strategies
  • A Detailed Keyword Analysis
  • Intricate Competitor Analysis  
  • On-Page Content Optimisation
  • Consultancy on Website Usability 
  • Complex Link Building Strategies 
  • SEO Copywriting
  • Website Performance Analysis
  • Search Engine Position Tracking

 

 The Results...

  • Increased Unique and Returning Visitors Generating Sales/Leads/Enquiries.
  • Effective, Efficient and Sustainable Return On Investment(ROI). 
  • Increased 'Targeted Traffic' through Effective Keyword Optimisation.
  • Increased Brand Awareness and Visibility.
  • Increased Reputation, Position 1 = Company No 1.
  • More User Friendly and Accessible Website.
  • Accurate, up-to-the minute Market Intelligence.

 

 

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