Website Performance Analysis (Web Analytics)
What is Web Analytics?
Web Analytics is about understanding how your website is being used in order to optimise its performance through analysis of the information gathered. Mediaworks expertise in this area will enable our specialists to find out which visitors to your website are most likely to convert into sales/leads and use this information to increase Return On Investment (ROI) and optimise your online marketing spend.
5 Reasons why you NEED Web Analytics...
1. To Measure and Maximise Marketing ROI
Mediaworks Monthly Web Analytics Reports will enable you to determine what are the most effective referral sources (Search Engines/Directories/Affiliates/Email Marketing) through analysis of Visitor entry points to your website.
This invaluable insight will enable a company to measure the performance of their online, as well as traditional, marketing campaigns are performing in ‘Real-Time’ and exactly what their ROI (Return On Investment) is from each specific marketing spend.
Measurable Investment = Maximum ROI
2.Consumer Intelligence and Market Targeting
We can establish What content your visitors are viewing, what actions they are taking after this, how long they spent on your site and even the exact geographical location the visitor enquired from (Region/Country/City).
This valuable insight allows you to find out exactly who your target market is and every minute detail you require in order to tailor your individual marketing campaigns towards their needs increasing your ROI and effectiveness of you marketing.
Tailoring of Marketing Campaigns
3.Gain Insight Into What Works...and What Doesn't’t!
You can set up Landing Pages to run marketing pitches, pricing models and new offers which can be tracked and monitored in order to assess the effectiveness of future company business changes.
This information can then be used to evaluate whether a company change of policy will be successful in offline traditional business streams. PPC is invaluable for this kind of market research in terms of building the specific visitor landing pages then continually tweaking until an acceptable ROI is gained then converting this information into mainstream SEO activities to eliminate sector marketing spend!
4.Conversion Tracking and Consumer intelligence
Mediaworks can set up conversion tracking through certain conversion paths within your website which lead to your desired goal (Checkout Pages/Enquiry Forms/Newsletter sign-up). Our expert analysts will then evaluate which are the most successfully products or services and report of which are the most successful and why. We can also assess which areas are under performing and at which points along the ‘conversion path’ users are dropping off or exiting the site and how to rectify this.
5.Allow customers to find what they are looking for...
Mediaworks can analyse what users are looking for when entering your site and improve navigation and content efficiency to display related information on landing pages for specific categories of users, ultimately increasing customer satisfaction leading to more customer sales/enquiries!
