Search Engine Optimisation (SEO) is not something you can learn from a text book and it's not taught in Universities or colleges anywhere in the world, the reason?... Change. SEO changes almost on a daily basis in some form or another and know one but the Search engines themselves actually know how they rank websites by relevance. This is the reason why SEO is such a coveted skill and expertise, it has the power to unlock the most explosive form of marketing reaching hundreds of millions of potential customers every day... THE INTERNET.    

Experience is key to Search Engine Optimisation (SEO), Unlike some Industries, which have set procedures for doing things straight from a text books, nobody knows exactly how search engine algorithms function with regards to the weight given to each of the reported 200+ factors a search engine takes into account when ranking a site.

However, when you have the innovative and technically gifted specialists who Mediaworks have on board, you can begin to understand what methods of SEO are effective and what is a complete waste of time. This is why Mediaworks prides itself solely on Search Engine Marketing - that is what we are experts in.