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A response to the article written in the Guardian on 13.12.07 - Is Google a Grinch or a good guy?

It’s been a long known fact that business was at the forefront when it came to selling their products and services. First was word-of-mouth, followed by flyers right through to modern day print advertising in media publications.

Following the boom in the late 90’s/early 2000 when companies first realised the power of e-commerce and online business,  more and more small businesses found themselves sitting on the World Wide Web with a website that they got sold with the sales-pitch of “everyone has one”.  But the classic quote from the movie Field Of Dreams “If you build it, he will come” doesn’t ring true when it comes to business.