One area of particular importance when discussing with clients the benefits of SEO, is how the number of inbound links can help establish good rankings and more specifically how inbound links that use relevant anchor text based around their main keywords can dramatically help with their position in the major search engine rankings.

Although a primary focus of search engine marketing (SEM) is to establish greater brand visibility, the advantages of such an investment do not stop there.

"..when thinking about commissioning a new site for your business, it is important to understand the need for it to be created in a search engine friendly manner.

By utilising SEO techniques it is possible to gain the best start for your online activities, in terms of brand visibility and inbound traffic."

Working in the realm of Web 2.0, buzzwords are regularly cited but frequently the benefits arising from using this development in technology are not fully recognised or even understood.

Social Media Marketing is one such buzzword that has recently gained a lot of attention, but what is it and why use it as part of your online marketing campaign?

To ppc or not to ppc? What are the advantages and pitfalls in this type of online advertising?

Our ideas of the media are changing rapidly, the structures of old media are crumbling at the same rate. So what is causing such a shift in media concerns and what about the advertisers that are dependant upon media platforms?

As a successful Internet Marketing Company based in Newcastle Upon Tyne, Mediaworks have decided to create a top 5 list of Search Engine Optimisation Tips.

Being specialists in Search Engine Optimisation , we always get asked what 5 things can a client change to increase their rankings. The top 5 tips we give out have increased their rankings in the search engines (such as Google, Yahoo!, MSN) within the first 3 months.

We have a position available for an SEO Analyst and/or an SEO Assistant Analyst.

Our client base is extensive.  We monitor campaigns, conversions and optimisation techniques every month. Our successes have included first page results for high-competition (1million+) short-tail keywords and creating orders for our clients; including a £135,000 order.

It’s been a long known fact that business was at the forefront when it came to selling their products and services. First was word-of-mouth, followed by flyers right through to modern day print advertising in media publications.

Following the boom in the late 90’s/early 2000 when companies first realised the power of e-commerce and online business,  more and more small businesses found themselves sitting on the World Wide Web with a website that they got sold with the sales-pitch of “everyone has one”.  But the classic quote from the movie Field Of Dreams “If you build it, he will come” doesn’t ring true when it comes to business.

A response to the article written in the Guardian on 13.12.07 - Is Google a Grinch or a good guy?